Tanishq kickstarts lightweight jewellery platform ‘Tanishq Hi-Lites’
The platform will cater to the growing consumer preference for lightweight gold ornaments
Tanishq converting gold jewellery into lightweight pieces
The sharp rise in gold prices and the situation created by the pandemic and the new variants that keep cropping up are the reasons behind this move
True or Not Thursday
Have bridal parties become more conscious about the money they spend on jewellery?
Gold buying in India for special occasions might be a culturally ingrained indulgence, but has the pandemic robbed the industry off shine, considering people are a lot more skeptical about the amount of money they spend on bridal jewellery?
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